Sabtu, 04 Februari 2012

[D587.Ebook] Free Ebook Pushing the Envelope: The American Aircraft Industry, by Donald M. Pattillo

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Pushing the Envelope, a survey history of the American aircraft (now aerospace) manufacturing industry, is the most comprehensive history on the subject ever completed. Though it covers the development of the industry from the beginnings of flight to the present, it provides far more than a simple chronology by analyzing key economic, military, technical, and international influences on the industry and showing how the industry has been instrumental in American military and technological leadership from its modest beginnings.
Using original sources whenever available, Pushing the Envelope focuses on the business of aircraft. It is neither an aeronautical nor a production history of the industry, although both aspects are addressed. Instead, Donald M. Pattillo features the development and production of aircraft in different periods in the context of aeronautical progress. Pushing the Envelope also establishes that the central fact of the industry's existence, its dependence on military contracts, has been simultaneously its greatest strength and greatest vulnerability. Even during periods of military expansion, Pattillo illustrates, it has always been an unstable and insecure enterprise.
Carefully researched, Pushing the Envelope also assesses the environmental impacts on the industry, including those pressures that have often led it into ethical dispute. Unlike any other technological industry, the unique qualities of the aircraft industry are truly paradoxical--although it provides vital technical and production capability to the nation, demand for its capabilities may be influenced by external developments that it cannot foresee or influence.
Pushing the Envelope transcends narrow disciplines, commingling aeronautical science and technology, business management, international business, the history of science and technology, national security studies, and international relations. Written in nontechnical language, it can easily be understood by a diverse audience, including industry and military professionals as well as the general public interested in aviation and technology. With Pushing the Envelope, Pattillo fills a most conspicuous gap in the literature of both aviation and industrial history.
Donald M. Pattillo is an educational consultant in Acworth, Georgia.

  • Sales Rank: #1729655 in Books
  • Published on: 2001-02-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.99" h x 1.41" w x 5.99" l, 1.68 pounds
  • Binding: Paperback
  • 484 pages

Most helpful customer reviews

3 of 4 people found the following review helpful.
Overall Good Review of the Industry
By David A. Wingert
With respect and agreement with other reviewers comments on rotorcraft, the bulk of this work is focused on commercial and military aircraft development. Sections describing the trials and tribulations of firms such as Convair and deHavilland who sought to compete with Boeing, Douglas, and Lockheed are clearly well researched and offer useful insights. There is a lot of information in this work and it is clearly focused on these areas. If one is interested in why Convair failed with with 880 and 990 aircraft than they will find an explanation here. This is a good read for anyone seeking an detailed understanding of the evolution of American Aviation corporations in these areas.

3 of 7 people found the following review helpful.
Superficial
By JPH
In looking through the discussions of rotary-wing aircraft, the author's clearly superficial understanding of the subject mitigates against taking this book seriously. This book is not authoritative and thus not usable as a reliable reference or springboard for further study.

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The U.S. health care industry continues to grow and change dramatically. With the passage of the Affordable Care Act, the industry has experienced some of the most dynamic changes that health care managers have seen. In the coming years, more system-wide changes will occur as we continue our push forward to achieve value-based health care. Health care managers are quickly learning that what worked in the past may not work in the future. Organizational Behavior in Health Care, Third Edition is specifically written for health care managers who are on the front lines every day, motivating and leading others in a constantly changing, complex environment. Designed for graduate-level study, this book introduces the reader to the behavioral science literature relevant to the study of individual and group behavior, specifically in healthcare organizational settings. Using an applied focus, it provides a clear and concise overview of the essential topics in organizational behavior from the healthcare manager’s perspective. The Third Edition offers: • More application examples of the theories and concepts throughout all chapters • New and updated case studies • Diversity chapter updated for recent demographic changes affecting the industry • Contemporary leadership chapter broadened to include collaborative leadership characteristics and skill set

  • Sales Rank: #25112 in Books
  • Published on: 2015-05-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.20" w x 6.90" l, .0 pounds
  • Binding: Paperback
  • 446 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Good resource.
By Marlene D Alonzo
Good resource. I found myself comparing leaders I know and colleagues to the leadership styles and behavioral theories.

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Great book. I am in for my MHA I ...
By Tamara Parko
Great book. I am in for my MHA I will keep on my bookcase for sure!

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Five Stars
By Penny Parish
Very easy to follow

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Kamis, 02 Februari 2012

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Sabtu, 28 Januari 2012

[O903.Ebook] PDF Ebook Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life)From Peter Lang Inc., Internationa

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This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

  • Sales Rank: #2689808 in Books
  • Published on: 2010-07-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.70" h x .80" w x 5.80" l, 1.00 pounds
  • Binding: Paperback
  • 338 pages

Review
-Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.- (Matthew. P. McAllister, Penn State University)
-In a world where seemingly everything - products, people, politics - is branded, 'Blowing up the Brand' is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating - and challenging - the current state of ubiquitous commodification.- (Stephen Duncombe, New York University; Author of 'Dream: Re-imagining Progressive Politics in an Age of Fantasy')"

About the Author
Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.
Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

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Kay is a great player and a very good teacher. This is a valuable book for Electric Bassists.

  • Sales Rank: #2070052 in Books
  • Published on: 1970
  • Binding: Paperback
  • 25 pages

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4 of 4 people found the following review helpful.
Crucial Bass Book
By Jamie Jay
Carol Kaye's bass books are true gems. I highly recommend any and all of them to bass players, especially those who enjoy her music. They are unlike any other books I have worked with, unique and inspiring. You will have a new approach to your bass.

1 of 1 people found the following review helpful.
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By Amazon Customer
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By JudgeMan
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Jumat, 27 Januari 2012

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The reason why, by Cecil Blanche Fitz Gerald Woodham Smith

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The reason why, by Cecil Blanche Fitz Gerald Woodham Smith

Nothing in British campaign history has ever equalled the tragic farce that was the Charge of the Light Brigade. In this fascinating study, Cecil Woodham-Smith shows that responsibility for the fatal mismanagement of the affair rested with the Earls of Cardigan and Lucan, brothers-in-law and sworn enemies for more than thirty years. In revealing the combination of pride and obstinacy that was to prove so fatal, the author gives us a picture of a vanished world, in which heroism and military glory guaranteed an immortality impossible in a more cynical age.

  • Sales Rank: #4279665 in Books
  • Published on: 1982
  • Number of items: 1
  • Binding: Hardcover
  • 312 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
One of the Great Books on how the British fought Crimean War "Charge of the Light Brigade"
By J. Holloway
Many a historian rate this as a must read book. Written in the early 1900's it is still being published and read to this day. It is the story of the Charge of the Light Birgade. If you are into British History this is a must read. I read the book over 30 years ago when a college friend recommended it. I ordered it on Amazon a year ago to re-read it, then gave it to a friend lived in Scotland and who is into history. He in turn sent it to his son who makes a living playing bagpipes in Colorado. The book gets into the British psychic, and how command was purchased not always deserved. The battles of the Crimean War have amazed scholars and casual readers alike. The book deals with how the British Office thought and carried out orders as well as details on the battles themselves.

4 of 4 people found the following review helpful.
All the Reasons Why
By Jim Muccio
"The Reason Why" by Cecil Woodham-Smith and written in 1954 came as a recommendation through a friend of mine who is currently a major in the British Army. My familiarity with the Charge of the Light Brigade, which occurred during the British, French, and Turkish campaign against the Russians during the Crimean War up until reading this book was lifted from visual snippets from my childhood when my dad would watch the 1936 Hollywood production with Errol Flynn, by the same name, but taking place during the wrong war for the wrong reasons with all the wrong characters, and the often quoted Tennyson poem from which the title originates.

"Their's not to make reply,
Their's not to reason why,
Their's but to do and die:
Into the valley of Death
Rode the six hundred"

I'm glad I read this book and straightened out my truly twisted sense of British history on this one. I also learned a great deal more. This book is a masterpiece and I will feebly attempt to explain why. To understand what really happened during the Battle of Balaclava, Woodham-Smith starts to illustrate the political and military culture within Britain starting just after the turn of the Century and then directly after the British victory over Napoleon at Waterloo in 1815. It is very important to understand that British officers did not attend formal professional military schools nor did they move up through the ranks, they bought their commissions and either learned in the field, engaged in self-study if they were interested in subjects such as warfare, or they lead and managed men based on instinct. Officership was entrusted to and required of only the upper social strata -- those who had a stake in the country were those best fit to lead the military, and more importantly were those less likely to turn the military against the social elite, themselves. This was how the stability of the British aristocracy was balanced and maintained -- in peacetime it works -- the military is not going to over-throw the country. During times of war -- it also works since the military with it's sabre now unsheathed, is typically sent abroad. When sound military leaders emerge and victories are secured, the system is self ratifying. When defeats occur abroad, however, the facts can be easily distorted to hide the incompetence of the officer elite and then too the system ratifies itself, or the aristocracy quietly takes care of it's own. The reason why, not the title but the reason the Light Brigade trotted ceremoniously, not galloped, into the valley of death had everything to do with why the British system of officership was a failure and must be changed.

The book is a masterpiece because it combines the domestic sagas of a Jane Austen novel complete with social circles, sex-scandals, and racial prejudices into a great discription of the reality of a military campaign in progress. Not just from the tactical descriptions of the battles as they were set-up and ensued but the logistics of supporting the infantry and the cavalry to get to those battles. After she describes in great detail the unlikely British victory at the Battle of Alma she quotes the Duke of Wellington who said, "Next to a battle lost, there is nothing more dreadful than a battle won", and from her descriptions of the pain and human suffering inflicted on both sides, the Duke was right. Yet Woodham-Smith adds even more to this book, the pure high drama of military incompetence at it's highest as Lord Raglan unwitting observes a battle unfold from his perch deep behind Russian, the enemy, lines. And of Lord Lucan, who want's to be in charge but is never in the right place at the right time. And to the Charge itself, when Captain Edward Nolan, who carried the charge order to Lord Cardigan, and who in a moment of his own clarity, the coup d'oeil that he himself had written about in the calvary manuals he had penned, gallops to the front of the charge to correct Cardigan's fatal misinterpretation of the charge and is ironically cut down by canon fire just before being able to divert the Light Brigade's direction away from the valley of death. High drama, ferocious battle, scandal, intrigue, incompetence, and an outcome that would forever change the way we train our military officers. A must read for every member of the military -- grunt to general officer, for every history buff, and for those who just like to poke fun at the British way of doing business or to understand why it is they do business their way.

3 of 3 people found the following review helpful.
Great read for anyone inetrested in 19th century Brittish History and/or military history in general
By Carl D. Todd
Great book. This work illuminates a world during the first half of 19th Britain and of Ireland as well. Plus, it does exactly what the title says - it explains the reasons why the charge of the light brigade was made. But, you will learn a lot more about the main people involved, their lives and personalities. This is indeed a wonderful story very well told.

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Jumat, 20 Januari 2012

[N181.Ebook] Ebook Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado

Ebook Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado

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Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado

Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado



Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado

Ebook Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado

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Bake It Like You Mean It: Gorgeous Cakes from Inside Out, by Gesine Bullock-Prado

Gesine Bullock-Prado says it’s what’s inside that really counts, and in this visually sumptuous book, the author of Sugar Baby and Pie it Forward showcases cakes that are beautiful from the inside out. Each chapter is devoted to a technique of making different types of cake, beginning with the easiest recipe and moving to the more technically difficult as the chapter progresses. When the cakes are cut, they will reveal intricate layers of patterns and designs, such as hearts, checkerboards, helixes, and colorful stripes, that will bring a smile to everyone who enjoys them. This compendium of gorgeous cake recipes and techniques will yield glorious meringues, sponge cakes, pound cakes, cheesecakes, and tarts for all levels of bakers. With her trademark wit and enthusiasm for the world of confections and baking, Gesine’s latest book will delight her fans.

To download a list of errata for the first two printings of this title, please enter the following url into your web browser:
http://www.abramsbooks.com/bakeitlikeyoumeanit/bake_it_like_you_mean_it_errata.pdf

  • Sales Rank: #106587 in Books
  • Brand: Brand: Stewart, Tabori and Chang
  • Published on: 2013-03-05
  • Released on: 2013-03-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.13" w x 9.00" l, 2.70 pounds
  • Binding: Hardcover
  • 252 pages
Features
  • Used Book in Good Condition

About the Author
Gesine Bullock-Prado is the creator of Gesine Confectionary, based in Vermont. She has been featured on the TODAY show, the Rachael Ray Show, and Food Network. Her new PBS cooking show, Life from Scratch, is set to air in spring 2013. She lives in Vermont.

Most helpful customer reviews

49 of 50 people found the following review helpful.
Warning: An ERRATA sheet that'll make your head spin!
By pie_panned
Super disappointing after the success and ease of use of all of Gesine's other books. Her publishers really fell down on the job. Or her test kitchen people or SOMEBODY! A cookbook coming from the caliber of chef that she is should not have an ERRATA a page long plus a link to a PDF they can keep adjusting as more issues become clear. Wait for a second printing because they have a long way to go with this one before everything is right. In fact, I daresay purchasers of the first printing ARE the test kitchen people!

20 of 20 people found the following review helpful.
Beautiful, inspirational photographs but trouble with the recipes
By K Barrett
I pre-ordered this book, so when I received it there was no errata sheet included. It was hot off the press.

I am an intermediate to advanced baker. The techniques used are fantastic, and the flavor combinations are mouth -watering. However, the recipe for the Celebration Cake fell flat, especially with the Raspberry buttercream. My buttercream looked nothing like the vibrant pink shown in the photograph; it was more like a grayish pink. The recipe called for one pound of butter, though it does say it might not all be needed. After 3 sticks of butter, the mixture looked to be curdling, at which point we are instructed to stop. That a measurement was off by a stick of butter was a little surprising. The real failure on this was the lack of color and the *overwhelming* taste of butter....which was not appetizing. And I love me some butter.

Thinking the error was mine, I lent the book to my sister, who bakes cakes professionally. She had the exact same result as I did with the buttercream.

She said she tried a few other recipes before returning it to me, with the feedback that she thought the book was inspirational, but she would never buy it to bake from it.

This book needed more recipe testing before it was released.

192 of 201 people found the following review helpful.
Bake it like YOU mean it, and please don't follow the instructions!
By eistaxi2008
This is my first review on Amazon.com. But I was so disappointed with the results, that I had to dhare my expiriences with the recipes. BILYMI is sure a perfect Coffee table book, with beautiful photos, mouthwatering recipes, extraordinary flavour combos, helpful notes and photo tutorials and amazing Cakes. It's a very inspiring Book, If you want to impress. But If the recipes don't work, a Book doesn't worth the money for me! I have so many Books on my shelf, some are good, others amazing, some ok, but this one...I don't know. I tested a few recipes so far, and after spending hours on them, I didn't have only one good result. I would say that I'm an advanced baker, so after the disappointing results, I started checking the recipes. I have never seen a Book with so many errata like this before! The metric conversions in this Book are a disaster: Sugar, Flour, Cake Flour, no difference in weight with sifted or unsifted Flour...If you weigh your ingredients please don't follow the suggested amounts in this Book! Also there is a very confusing note in this Book regarding the Conversion charts: the author says that 1cup of superfine Sugar=8oz. 1cup granulated Sugar=7oz. This is important, as the amount of Sugar affects the taste and structure of a Cake. But in her recipe the metric equivalent is 7oz. I don't unterstand why the author mentions this, but doesn' t apply it in her recipes. And although the sugar "generally used in this Book...is superfine Sugar...", it appears in only 1recipe. Ok, maybe this is a standard conversion chart, but if a book offers metric conversions, they have to be accurate in order to get good results. Well, typos happen, and what differs a good recipe from a Bad One, consists of a lot more then only an accurate amount of ingredients: it should have an equilibrated combo of straightforward and easy to follow techniques, and of the right ingredients and equipment. BILYMI doesn't have all this. It has typos in ingredients, techniques and amounts. Here are some examples I found after reading, or testing recipes:

1)Green Mountain Tiramisu': the instructions says that for the Ladyfingers batter you have to sift the Flour over the creamed egg yolks, and then to fold in the egg whites. I followed the instructions and ended up with a curdled mess. So I checked other recipes, changed my procedure and had a creamy batter. But the result of the finished Cake layer was awful: dry and hard. And this wasn't a matter of taste. So I rechecked other recipes, skipped the suggested Bread Flour and Cornstarch in BILYMI and took all purpose Flour instead. But 2oz less. The layer was airy but very thin, only 1/2 inch. I would suggest to bake the batter in a jelly roll Pan, instead of the recommended half sheet Pan. Because in my opinion there isn't enough batter for a half sheet Pan.
2) Strawberry-Meyer Lemon Chiffon Cake: The Cake was wonderful, but the Buttercream was more like Butter than a smooth Cream. The author doesn't tell that you probably don't need the whole 1pound Butter. Learning by doing: approx. hhalf the amount is enough.
3) Chestnut Slices: good results, but only because I doublechecked the recipe. the metric conversion of Cake Flour is wrong. 1cup=140g. 120g would be the right conversion. Compared to this the metric conversion for all purpose Flour=120g. That means that 1cup cake Flour weighs more than 1cup all purpose Flour. Typo!
4) Malakofftorte a La Raymo: this recipe is a disaster! Ingredients: 1-1/3 cup Bread Flour=185g. 35g!!! is the right conversion. This is a difference of 5oz. You can imagine the results...I Don't know how it's possible, but with only two eggs in the batter, you can pipe-attention please- 15 three inches long Ladyfingers+(OMG) 3 eight inch Cake rounds. And now the instructions"...trace 6 eight inch rounds on parchement papers...and pipe 4 Cake rounds with the batter? Why trace 6? Two are just for fun! And the surprise comes at the end: you need only 3 Cake rounds to assamble the Cake???? Typo!
5) Pyramide Cake: the instruction says to "put the Almond paste to the batter...", but uuuppsss...where is it? It's not listed in the ingredients. Skip it. Typo!
6)Aztec Chocolate creme fraiche Pound Cake: such a nice glaze listed in the ingredients, but you at the end you only need to dust the Cake with Cacao. Skip the glaze!
7) Even the Cake on the front cover has a Typo: the Ganache listed in the ingredients, is only mentioned at the end of the instruction: "....fill a Pastry bag with the remaining Ganache and pipe hearts. ..: After googling the recipe, I found out that you have to spread the Ganache (and not the Buttercream as the recipe suggest!) on the Cake layers, so it can act as glue for the Chocolate roulade.Typo!
I don't know If the other recipes work, and honestly I'm totaly annoyed of testing it. The title of the Book for me sounds so sarcastic now: Bake it like you mean it. That means: Do whatever you want, but Don't trust my instructions, because they aren't accurate. If you want good results, Don't buy this Book. If you want some inspiration, look at the pictures and Skip the recipes. I wouldn't buy this Book again!

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